A*STAR at SWITCH 2025

At the Singapore Week of Innovation and Technology (SWITCH)—a festival where global leaders, entrepreneurs, and investors explore cutting-edge technologies—we designed the exhibition booth for A*STAR, who, along with agencies they teamed up with, showcased innovations and their potential industry impact.

Inspired by constellations, the exhibition design symbolizes the convergence of limitless inventions at the forefront of innovation. The concept also honors the star in A*STAR’s logo, representing the agency’s significant contributions to Singapore’s technological advancement.

Arranged like celestial constellations, the display counters illuminate the space and highlight a diverse range of technological inventions. This layout creates an open and inviting atmosphere, encouraging visitors to explore the various exhibits and interact with the video displays.

Abstract graphics of branching and converging data covered the panels and counters, symbolizing sophisticated, forward-thinking inventions and creating a stimulating, eye-catching environment. The reception counter, with its angular, reflective design inspired by the A*STAR logo, further enticed visitors to explore the booth.

At the reception, visitors are immersed in the A*STAR universe. Low central counters offer a panoramic view, leading to a towering brand wall at the far end. The wall, themed “Deep in Tech, Global Impact,” also hosts the podcast station for event discussions.

Distinct color zones and brand icons delineate the six pillars: Medical Technology, Therapeutics, Advanced Manufacturing, Semiconductors, Emerging Technologies, and Sustainability. Vibrant colors on the typography and acrylic panels create energy and guide visitors through the different innovations.

As a whole, the booth design seeks to embody the brand vision of a global leader in science, technology and open innovation.