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Glee Thinkworks

Glee Thinkworks is a consultancy that cultivates happiness and well-being through seminars, workshops and retreats, which inspires ideas and discussion about how to use these findings to grow and thrive in everyday life.

In creating the identity, it was vital to reflect a sense of happiness in the logo. Since happiness comes across instantly in a smiling face, we refined the brand name into a smiley face.

The smile is carried across to the letterhead and the design of the envelopes involves flaps that take on the shape of the Glee smile. Green is selected as the corporate colour as it symbolizes well-being, growth and vitality.

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Client: Glee Thinkworks
Year: 2009