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Grammar Rules 2014

Featuring vibrant geometric graphics reminiscent of mid-century field notes memo books, the Speak Good English Movement’s pocket-sized note books effectively eases the use of proper English in daily life, as much as field notes have helped farmers deftly harvest their land for over a century.

The vivid designs for the campaign extended across to posters, banners, press advertisements, buses, online collateral and also a cloth pouch.

An activity sheet that featured a frustrated tiger, with an answer sheet to follow, was also created to extend the campaign to the public. For the launch, a crest was designed for the opening event.

Find out more about the movement here.

Client: Speak Good English Movement
Year: 2014