Let’s Talk About Food

Let’s Talk About Food is the campaign concept that was created for the food festival at 313@Somerset, a shopping mall in Singapore’s premier shopping street – Orchard Road.

The key image is of a hip young woman with a heart-shaped speech bubble that was digitally composed with a variety of food. The execution involved a press advertisement and a dining wallet.

The dining wallet was designed as a docket with a heart-shaped clasp that opened to a series of colour-coded dining vouchers on one side and a foldout merchant directory on the other.