The Levi’s What’s Your Look campaign takes place nationwide in Indonesia where the public is invited to take photos of themselves in Levi’s apparel and upload to the website for public voting. The most voted wins prizes that include Levi’s gear among other goodies.
Uploaders are able to identify the Levi’s apparal that they are wearing in their photos, and are able to build and maintain their own gallery and promote themselves by sharing their looks to their Facebook account.
Voting is via Facebook Likes, which provides social media sharing to the Facebook platform whereby the vote is automatically shared to a voter’s activity feed, allowing for the campaign to spread exponentially.
The campaign is now over but you can still view the winners over at the website here.