M1 Singapore Fringe Festival 2015

The theme for the M1 Singapore Fringe Festival ’15 is Art + Loss, whereby we created an identity based on our perception of “loss” as a transition in life.

Using the form of gradients, the event name is transformed through the use of differing font weights to signify a transitional state. Varying forms of gradients, shaped by a variety of patterns and colours, establishes the secondary graphics that are used across the collaterals, providing flexibility and an unexpected visual twist to the theme.

The scope of work included the festival identity, brochure, flyer, print advertisements, press folder, venue posters, outdoor media such as bus-stop advertisements and street banners, and a responsive website.

www.singaporefringe.com