Micron Fab 10X Launch Animation

As part of the launch of Micron Technology’s new expanded 3D NAND flash memory fabrication facility in Singapore, fFurious scripted and produced an animation that introduced a newly-created robot mascot.

The animation depicts the expansion of the facility with fun facts that connect with its geolocation, the manufacturing process, insights into the 3D NAND chip and how it affects our daily lives.

Aligned with Micron’s brand colours, language and typography style, the animation was designed to be projected over 3 adjoining screens in a virtual room setup (as simulated here) during the launch exhibition.