The Life of Tommy

As part of Micron’s Live Safe+ programme, we created an animated video to remind employees that safety begins not only at the workplace but also at home.

Featuring the brand’s illustration style of clean black linework, core messages are reinforced with key actions accented in their signature purple.

Tommy, the sole breadwinner of his family, is careful at work but becomes complacent at home. This led to an accident that leaves him unable to work for several months. This puts a strain on his family, especially his wife, who is forced to take on additional responsibilities.

The animation highlights the ripple effect of unsafe behavior and reinforces the idea that safety is not just a personal choice but a responsibility, and demonstrates Micron’s commitment to the well-being of its employees and their families.