Stabilo, the German writing instrument company, had released a new series of pens that were targeted at children. Called the LeftRight Pen, the pen featured an ergonomic design that catered to left- and right-handers. The pens encourages children to keep the correct hand posture while it’s signature HiFlux ink allowed for smoother writing. In the television commercial that we developed, we envisioned a drawing board with elements that would come to life as voiceovers narrated the advantages of the pens.
Tags: illustration, LeftRight, Motion, Pen, Stabilo, TVC, video