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Stay You

Situated at the intersection of museums, art schools and a university, The Cathay shopping mall makes for a clientele that is fashionably edgy and stylistically independent.

In recognition of the trendy crowd, “Stay You” is conceived as a campaign for The Cathay’s Q2 season to evoke the beauty of individuality, flair and youthfulness.

Inspired by the lyrics of a Pink Floyd song that goes “Remember when you were young, you shone like the sun. Shine on, you crazy diamond” on the power of youth, the design involves a headline that shines and facets of brilliance that envelop a cool couple.

Be true to who you are. Stay you.

Client: The Cathay
Year: 2016