As one of the highlights of the Singaporean independent music scene, The Great Spy Experiment plays melodic, dance-driven, indie rock music that has garnered widespread acclaim and brought their music to internationally renowned events such as Baybeats, One Movement, and South-by-Southwest festivals, and as far as New York, Perth, Cannes and Taipei.
It’s been 6 years since the release of their first album, Flower Show Riots, and 2013 will see the release of their sophomore album, Litmus. The band got in touch with us to design their album packaging, website and a suite of merchandise that will soon be released.
Their brief to us consisted of a series of keywords that included litmus, clinical, white, test, personal, geometry and reflective, and left that to us to conceptualise the artwork that would evolve into the variety of formats.
The website takes on the geometric patterns of the album packaging into the design. Released over 4 weeks, there is a page dedicated to each song on Litmus where lyrics, videos, galleries, wallpapers and other surprises would be found. The website also brings together their social media platforms and integrates their Twitter and Instagram feeds.