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The Takeaway

We were invited by Farm to conceive an idea for a specific object for a collection of products for the Singapore Art Museum (SAM).

We came up with the The Takeaway tote bag as the one thing on most Singaporeans’ minds is food. We never fail to talk about food when friends and relatives meet up at the hawker centre, over a selection of food choices persuaded by the countless celebrity-endorsed food ratings. Since we gleefully carry our love for food wherever we go, we might as well have a befitting bag for it.

The exhibition, MADE FOR SAM, featured 40 everyday objects and was held from 27 October to 21 December 2010 at SAM. Online purchase can be made here.

Client: Singapore Art Museum
Year: 2011