⁠SIFA 2023 Identity

Each Singapore International Festival of Arts (SIFA) features three tracks of curated offerings. CREATION is a platform for SIFA’s new commissions, fresh iterations of works, and outstanding global works. Life Profusion is SIFA’s virtual platform for creation and discovery, while SIFA X marks the spot for alternative and experimental expression.

The theme of SIFA 2023 is The Anatomy of Performance – Some People. Like a prism, we are the same white light on one side, while on the other, a spectrum of colourful personalities and myriad possibilities. We converge to be something together and something else altogether.

We conceptualised a key visual that expresses convergence, visualised through spectral lines in the festival’s colours red, green, and blue, which were modulated to transform into flowing waves that simulate a Life Profusion. While an edgy X-shaped formation of lines makes up the image of SIFA X, creating a dynamic and hypnotic visual.

Background textures were derived from macro photos of human skin, as a further reference to the theme. The variations provide a distinct recognition of the tracks while retaining the key concept of convergence.

To maintain consistency, we developed a comprehensive brand guide for SIFA 2023 for the festival’s respective agencies and organisers, so that the branding makes the best impact in a cohesive vision.