Zerup Logo

The hidden presence of sugar in our daily food and drinks has led to excessive sugar consumption, becoming an increasing concern in modern lifestyles.

Zerup is a zero-sugar syrup created for individuals who value both health and quality to achieve the same rich flavours by eliminating sugar in their consumption.

Featuring a typeface with rounded edges that is bold yet approachable, the logo exhibits a strong identity. Crowning the word “UP” with an upward arrow tips off to the betterment of life by the choice of zero sugar consumption.

The choice of brilliant colours brings a positive vibe to the brand with a sky blue that exudes positivity while a red shines vitality.