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Asia Fashion Exchange

We created the new identity for Asia Fashion Exchange, an initiative that comprises the 4 key Singapore fashion events of Asia Fashion Summit, Audi Fashion Festival, Audi Star Creation and Blueprint.

The logo strengthens AFX’s brand image and builds on it’s position as the intersection of East and West fashion.

A secondary graphic application was also created to enhance the brand through an identity kit that includes a stationery system and a press kit, through to other aspects that comprised a calendar and a photowall as well as templates for outdoor banner and electronic direct mailer.

Client: Mercury Marketing and Communications
Year: 2012