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Doing Things Differently Leads To Something Exceptional

Absolut Vodka in conjunction with the Singapore Design Festival invited 5 of Singapore’s visionary designers and artists to each create a word art installation with a word or phrase from Absolut’s anthem, ‘In An Absolut World, Doing Things Differently Leads to Something Exceptional’.

Kult turned ‘Doing Things’ into a sound-activated animation while Kuanth created a bird-filled garden in an acryllic house for ‘Differently’. Sokkuan made ‘Something’ into gigantic paper diamonds with a peep hole to another world, and H55 gave away posters of illustrated reindeers with antlers that formed the word ‘Exceptional’.

We built ‘Leads To’ into a guiding light structure, made of black steel and acrylic, 105 shot-glasses with LED lights and immeasurable shots of enlightenment.

The exhibition were held at:
ION Orchard, 20 to 30 Nov 2009
Zirca, 01 Dec 2009 to 31 Jan 2010

Client: Absolut Vodka
Year: 2010
Tags: art, Differently, Doing, Exceptional, exhibition, Leads, Objects, Something, Spatial, Things
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