Leap To Win

With a brief that preferred spring colours to signify the start of the year, the campaign concept for the 1st seasonal quarter that we conceptualised for The Cathay mall is backed with a bright green, blue and yellow gradient.

Expressive hand-painted typography reflects the fun nature of the season while a jumping young man exclaims the excitement of the season. The concept of “Leap To Win” is developed to tie in with an in-mall game that involved leaping broad-jump style to score an amount of time, upon which the contestant is able to be in a wind chamber to grab flying vouchers of prizes.