Samtara Consulting

Samtara is a leadership, freedom and addiction coaching consultancy founded by Steven Naarden. The name Samtara, derived from Sanskrit, means ‘fording’ or ‘crossing a river without a bridge’.

This inspired the incorporation of wave motifs into the letter ’t’ of the brand logo, creating a mark that symbolises a river crossing. Paired with two calming shades of blue, the identity conveys serenity, stability and trust.

This identity reflects Samtara’s mission of providing a safe space for clients to overcome the darker parts of their lives, while discovering new aspects of themselves.

To enhance Samtara’s online presence, we designed a responsive website featuring a Chinese painting of a mountain scene with subtle animations and interactive music elements. To complete the brand system, a suite of collaterals including letterheads business cards email signatures presentation slides and LinkedIn branding assets were designed.

Visit the website here. samtaraconsulting.com