The Speak Mandarin Campaign was first launched in 1979 by then Prime Minister Lee Kuan Yew. It encourages Singaporean Chinese to embrace the use of Mandarin in their daily lives, and enjoy an appreciation for Chinese culture. The tagline, “Speak Mandarin? Yes, I can.” reminds us that learning and using Mandarin is a continuous effort, and encourages everyone to play active roles, to make the process a fun and enjoyable one.
The new campaign highlights the Singaporean Mandarin Database as the Mandarin in Singapore is colloquailly unique and a result of our rich heritage. The designs of the 3 bus wraps illustrates some of them with a focus on familiar street names that have interesting stories to their origins.