Shades of Red

Collaborating with events architect art-management.com once again, we created the identity for one of the hottest countdown parties in Singapore for Grand Hyatt. Sold out with a guest list of 1,200 partygoers, the event even had one of our favourite DJs, Chris Ho, helming the decks.

The event identity for Shades of Red references the party vibes with graphic confetti, pop hues and dynamic typography design that sets the tone for the most happening event in town. Versions of the identity were created for various uses to brand the event, on video backgrounds and even a gigantic LED sphere.