Conceived and organised by creative director, Little Ong, Singled Out is an exhibition that featured 50 vinyl artworks by renowned Singapore artists and designers, with the objective to raise funds to provide free music education to underprivileged children in Singapore.
Each artist was challenged to transform unwanted vinyl records or sleeves into unique pieces of art, based on a song which made a positive impact on the artist’s life. The artworks were auctioned, with all proceeds going towards Thunder Rock School to provide a music education outreach program specifically catered to financially disadvantaged children.
Thee identity featured revolving hands in a symbolic gesture of extending helping hands. An exhibition catalogue was designed to be folded out into a poster. A 150,000 print-run of a series of 3 coasters that put the focus on Music, Art and Charity were distributed among the tcc cafes in Singapore. A website was built to facilitate the online auction of the artworks, while a Facebook Page was created to provide constant updates of the project that included a series of video interviews we produced with various artists. A series of other graphics were also designed for Facebook posting.
The exhibition was held from 17 October 2014 to 6 January 2015 at tcc ‘The Gallery’, Singapore, and was supported by tcc – The Connoisseur Concerto, art-management.com and Pronounce. A one-night only event was also held at Den with support from WWW entertainment platform, ALTO; a special Singled Out cocktail was created for this night.
The video interviews with the artists can be viewed here.
More information about the exhibition can be found at the website here.