The final edition of the campaign trilogy that started from the 2013 ‘Collect Your World’ concept – an appeal to the public to dream up their ideal world whatever it might be and personalize their own space with the art they love – comes the November 2014 edition that features a young man in love with buildings and architecture in general.
The campaign involved the concept and photography of the brand image, collaterals that included invites, brochures, the fair catalogue, advertisements for press, taxis, as well as signage and environmental branding at the fair. We also designed a VIP lounge for DBS Treasures members.
The Affordable Art Fair (AAF) is a well-travelled art fair, with over 15 being held in 10 different countries and more than $300 million worth of art purchased. Their aim has always been to make art affordable and accessible to everyone.