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Affordable Art Fair May 2014

Continuing from our 2013 caompaign of Collect Your World’ – an appeal to the public to dream up their ideal world whatever it might be and personalize their own space with the art they love – the May 2014 edition plays up the obsession of a young woman with all things fish.

The campaign involved the concept and photography of the brand image, collaterals that included invites, brochures, the fair catalogue, advertisements for press, bus and trains, as well as signage and environmental branding at the fair.

The Affordable Art Fair (AAF) is a well-travelled art fair, with over 15 being held in 10 different countries and more than $300 million worth of art purchased. Their aim has always been to make art affordable and accessible to everyone.

Client: Affordable Art Fair
Year: 2014