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Speak Mandarin Campaign Buswrap 2017

The Speak Mandarin Campaign is an initiative by the government of Singapore to encourage the Singaporean Chinese population to speak Mandarin, one of the four official languages of Singapore.

Using Chinese peony motifs surrounding a modern typeface, we created an identity that represented the immersion of the contemporary in the traditional. This identity was crafted into a bus wrap for this year’s campaign.

Client: National Heritage Board
Year: 2017
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