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The Season To Be

Christmas is a season that celebrates the goodness in people. It’s a time that reminds us to love, hope, cheer and be grateful.

So when we conceptualised the Christmas campaign for The Cathay mall, we envisioned the festive period as a whimsical time filled with all these good vibes. Meaningful words play peekaboo as they weave around the playful juxtapositions of Christmas imagery and the mall’s offerings in fun and surprising forms.

For this is ‘The Season To Be’ all these and more at The Cathay.

Client: The Cathay
Year: 2015
Tags: Be, campaign, Cathay, Christmas, illustration, Mall, print, Season, To
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