United Skates is a skateboard company based in Singapore that aims to build a strong community among skaters in Singapore that is free of social expectations. It creates an environment that not only serves the larger community but also works towards nurturing future National and International champions.
With the vision in mind, the logo was designed to reference a skate ramp, with the letter “U” resembling an ascending ramp and the “S” forming the platform at the top. The colours of navy blue and orange makes for a youthful yet respectable contrast that builds a strong identification of the brand.
Besides the design of the logo, a suite of stationery collaterals was also designed with a strong brand resonance by a bold colour usage.
Cruise over to their website to get tips on skateboarding, programs, and shop for decks and gear at unitedskates.com.sg.
Client: United Skates
Tags: design, identity, logo, skateboard, stationery collaterals, united skates