Zerup Packaging

The semi-translucent characteristic of watercolours was chosen for the illustration style to visually reflect the light, guilt-free, and sugarless essence of Zerup. The overlapping illustrations bring depth to the design, with large typesets of varying flavours providing a minimalistic yet practical approach to the borderless design.

As Zerup currently operates in the B2B sector, the carton bottle packaging makes for functional and smoother workflows at behind-the-counter preparations. This informed the placement of the flavour names in the label designs to enable quick identification between the varied flavours, ensuring drinks and desserts are crafted with speed and accuracy to meet the fast-paced demands of businesses.