Ready, Set, Shop!

For Cathay Cineleisure Orchard mall’s 2nd seasonal quarter, we created an eye-popping campaign visual – Ready, Set, Shop.

Vividly youth-centric, the illustration that weaves around 2 high-spirited teens features hand-drawn typography and racing iconography that signals the season’s exciting shopping race event. The campaign extends across the mall’s promotional and marketing efforts which you’ll notice once you step in.

If it’s shopping you want, like the visual states, Don’t Stop Till You Get Enough!