All I Wanna Be For Xmas

Evoking vibrancy and merriment, the Christmas campaign at Cathay Cineleisure Orchard (CCO) features expressive illustrated typography that highlights the mall’s retailed products, from movies to shoes, clothing to candy, and spaghetti to karaoke, all suggesting that CCO lets the youths be the individuals that they want to be.

To focus attention on the in-mall game that involves a voucher blowing machine, the concept of ‘ALL I WANNA BE FOR XMAS’ also plays on the luck aspect of the game in letting the winners’ wishes come true.