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Cradle Cycles Frames

Along with the new brand direction, we were invited by Cradle Cycles to create 3 designs for their custom-built carbon bike frames.

The first design is the Speed Racer. This design amplifies the speed and adrenaline of cycling through the use of contrasting colours and strokes on the sleek bike form.

The second design in the series is City Lights, inspired by the rhythm of the city’s nightlife. The blue strokes set ablaze along the arches of the bike frame to create a crisp and cool design.

The last design is Hustler, a blend of industrial textures that exemplifies the strength and durability of the bike, and the masculinity of the cosmopolitan cyclist.
Client: Cradle Cycles
Year: 2017