Show Project InfoHide Project Info

Cradle Cycles

Cradle Cycles is a bespoke brand which offers bike fitting services and custom-built carbon bikes to suit every cyclist needs. Inspired by the geometric precision for the perfect bike fit, the logo adopts the strong triangular form of the frame and the circular shape of the wheels.
The logo is carefully constructed with geometric forms and matched with an olive green to display the industrial grit of the carbon bikes. The name card similarly adopts the triangular form as a supporting graphic to create a dynamic yet sophisticated design.
Client: Cradle Cycles
Year: 2017
Image Description Tap to view full image