Geisshügel

Geisshügel is a Singapore-brewed beer made exclusively with German malts and comes unfiltered and unpasteurised. Its name originates from the founder’s hometown, which translates to “Goat’s Hill.” We developed a playful brand identity featuring an illustrated goat as the mascot logotype. To appeal to a younger audience, the goat was designed with a cheeky expression to inject humour, personality, and a sense of fun that resonates with the current youth culture. Geisshügel can be found in a selection of pubs and restaurants in Singapore.