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Huayi Festival 2014 Key Visual

Huayi – Chinese Festival of Arts is an annual showcase of the works by traditional and contemporary Chinese artists of all genres with programmes across various art forms including theatre, dance, music, visual arts and more.

We were tasked to design a key image which would be adapted across all print and online media. The Chinese word 艺 (meaning: art) was divided into a combination of traditional and simplified characters. This is to highlight the mix of modern and cultural aspects of the festival coming together on an artistic platform.

View details on the festival here.

Client: The Esplanade Co
Year: 2014