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Micron Global Lighthouse Network

With Micron Technology’s designation by the World Economic Forum as part of the Global Lighthouse Network, we produced an identity and a series of videos to celebrate the recognition as a world leader in the Fourth Industrial Revolution (4IR).

As one of 44 global companies that form the network, Micron lights the way in applying cutting-edge 4IR technologies such as artificial intelligence, 3D-printing and big data analytics to transform business models in maximising efficiency and competitiveness, and drive economic growth, while augmenting the workforce, protecting the environment and contributing to a learning journey for all-sized manufacturers across all geographies and industries.

The identity is evolved from the brand’s plexus graphic to form a star shape reminiscent of looking into a beam of light emitted from a lighthouse. A series of videos and digital signages that featured interviews with leaders and team members were filmed, photographed and designed, and publicised on company networks and social platforms.

Client: Micron Technology
Year: 2020