Returning this year to a virtual format, the Festival For Good brings together more than 100 local and regional social enterprises in a virtual platform over a month. Into its finale week this week, there’s a marketplace of vendors, B2B experience, conversations, workshops and stage events to check out.
As we began work on the identity, we thought about how the Festival For Good unifies social enterprises and the community together with an increased awareness and recognition for the social good.
In our research, we came across bestselling author Anita Moorjani’s words, “In the tapestry of life, we’re all connected. Each one of us is a gift to those around us helping each other be who we are, weaving a perfect picture together.”
The weave thus became the basis of the identity design. Weave patterns, interminably adaptable, exemplifies the innovations and endeavours of social enterprises to abridge the social gap. The multiplier effect of their combination is the essence of the Festival For Good.
The identity in the desktop website is animated to intertwine coloured bars with the typography of the festival name, with the bars connecting to the design of the landing page.
It is with pleasure that we were sought to create this year’s identity and branding design again after working with the festival in 2018.